Institute of Contemporary Art

118 South 36th Street
University of Pennsylvania campus
ph: 215-898-5911 fax: 215 898-7108
Web:
http://www.upenn.edu/ica/
Hours: 12:00- 8:00 p.m. Wednesday thru Friday / 11:00 a.m.- 5:00 p.m. on Saturday and Sunday.
Admission: $3 for adults; $2 for students over 12, artists, and senior citizens
Free to ICA members, children 12 and under, and on Sundays from 11:00 a.m. - 1:00 p.m.

wallpower

Wall Power

Forest
Joseph Bartscherer
Indelible Market
Barry McGee,
Stephen Powers
and Todd James



May 13 - August 4, 2000

The Institute of Contemporary Art (ICA), the Samuel S. Fleisher Art Memorial, and the City of Philadelphia Mural Arts Program present "Wall Power," an exploration of mural art. In conjunction with "Wall Power," ICA has organized exhibitions and a public art project that test and expand the concept of mural art, from May 13 through August 4, 2000.

The exhibitions are: "Forest," featuring new work by Joseph Bartscherer (New York), a conceptual artist who creates large-scale photographs; and "Indelible Market," a site-specific installation by graffiti artists Barry McGee (San Francisco), Stephen Powers (New York), and Todd James (New York).

ICA has also ventured outside its walls to commission a temporary public art project, three outdoor billboards:
Powers' billboard is at 42nd and Chestnut Streets
James' billboard is at
30th Street and John F. Kennedy Boulevard
and McGee's billboard is at
31st and Spring Garden Streets.

Bartscherer's installation of four large-scale photographic panels at 30th Street Station has been canceled.
ICA's contribution to "Wall Power" brings together four artists who broaden the traditional definition of mural art epitomized by Diego Rivera's frescoes and the WPA murals. Joseph Bartscherer's photographic works explore the intersection between the MORE natural environment and human intervention. For "Artranspennine '98," a photographic installation and postcard project he did in England, Bartscherer tracked the entire Leeds/Liverpool Canal, a major 19th century artery that helped make the industrial revolution possible, and which still divides industrial Lancashire from rural Yorkshire.

In Philadelphia, Bartscherer is premiering a new large-scale photographic series titled "Forest." Bartscherer is interested in how the physical character of a place bears on a person's psychological experience of it. While his images are beautiful in their own right, Bartscherer creates them to convey specific information about the places he photographs (for example, a site's history and makeup). At ICA, his complex photographs of a mature forest (including detailed images of fungus, leaves, and a pond) suggest the wilderness that used to exist on the site centuries before - and could exist here again.

ICA commissioned Joseph Bartscherer to produce a public artwork for the city of Philadelphia. Bartscherer proposed to install four large-scale panels with images derived from his photographic series "Forest," in the windows of the main concourse at 30th Street Station, through which 25,000 people pass daily. Entitled "Forest: Philadelphia," the project juxtaposed the majesty of an old-growth forest and the grandeur of the 1930s classical revival building, with its monumental columns and mammoth concourse. The proposal was approved by Amtrak and was scheduled for installation at 30th Street Station just prior to the opening of the related exhibition, "Forest," at ICA on May 13. In the last week of April, Amtrak withdrew its permission to install the artwork and authorized the placement of commercial advertising banners instead. ICA regrets that Bartscherer's work will not be exhibited at 30th Street Station, but will produce a postcard with an image of the proposed project and a statement about why it was not fully realized.

Equally untraditional in their approach to mural art are Stephen Powers (a native Philadelphian), Barry McGee and Todd James, whose work is rooted in unsanctioned, street-based graffiti art. In his most recent project, Powers "improves" paint-peeling rolldown security gates throughout New York City with his bold moniker, ESPO (for Exterior Surface Painting Outreach) - building his "brand" through a kind of guerrilla gentrification campaign. McGee, known as TWIST, creates layered murals that capture the sensory overload of the streets and reflect, in his words, the "cheerful hell of urban life." McGee's work especially resonates with older, grittier cities like Philadelphia - a place he calls his "favorite American city." Todd James, known as REAS, has a large - MORE - European following. He is renowned for his work on train cars and has taken his graffiti- influenced commercial art to clients including the Source, Adidas, and the Cartoon Network.
Two installations comprise "Indelible Market." In one gallery, Barry McGee has embellished an existing mural featuring his signature sad-sack faces, amorphous honeycomb shapes, and miscellaneous texts for ICA's space. His installation also includes drawings on found paper; produce logos; and photographs of favorite "tags" (a graffiti writer's mark), of graffiti writers in action, and of urban despair and quirkiness - all mounted in thrift shop frames. In another gallery, Powers and James have collaborated with McGee to create the interior of a bodega, or urban corner store. Containing mock consumer goods fabricated by the artists, the bodega will sell not actual products but "vapors," which in hip-hop parlance refer to public image or the aura of celebrity. The bodega's rooftop will feature a cacophony of ESPO signs that mimic the visual noise of a cheap urban retail strip. The artists have also collaborated on spontaneous wall paintings in ICA's gallery, as well as a series of outdoor billboards in West Philadelphia advertising what is "for sale" at ICA.

This project has been supported by a grant from the Philadelphia Exhibitions Initiative, a program funded by The Pew Charitable Trusts and administered by the University of the Arts, Philadelphia. The Pew Charitable Trusts, among the nation's largest philanthropies, support nonprofit activities in culture, education, the environment, health and human services, public policy, and religion. Based in Philadelphia, the Trusts make strategic investments to encourage civic engagement in addressing critical issues and effecting social change.

Additional support has been generously provided by the Pennsylvania Council on the Arts, the Samuel S. Fels Fund, Dr. and Mrs. Karl F. Rugart, and friends and members of IßCA.

Project Director: Judith Tannenbaum, Associate Director and Curator, ICA.
Curators: Judith Tannenbaum, Associate Director and Curator, "Forest" / Alex Baker, Associate Curator, "Indelible Market."


read James Rosenthals review of  Wall Power


About the ICA

Founded in 1963 at the University of Pennsylvania, the Institute of Contemporary Art provides a forum for the presentation and documentation of recent developments in the visual arts. ICA challenges the public's understanding of contemporary art by presenting innovative work of established artists and the work of emerging artists through critically-acclaimed exhibitions, educational programs, and publications. New this year is a Project Space gallery designed to present smaller, one-person shows of emerging artists, and to serve as a laboratory for artists at various junctures in their careers to test new ideas and create experimental works.