| Opening reception: Friday, June 5, 6 - 9 pm
After a successful run at Shepard Fairey's Subliminal Gallery in Los Angeles, House Industries' Letters & Ligatures show makes its triumphant return to the East Coast at 222gallery. Letters & Ligatures is an exhibition of prints, patterns, installations, and sculptures based on House Industries' 15-year excursion into the alphabetical world. It removes new and classic alphabets from the digital realm and makes them accessible in a three-dimensional environment.
This tactile and visual experience is juxtaposed by the interactive installation of House's Photo-Lettering online headline generator. Show attendees will get an exclusive preview of the innovative new web-based type utility.
"We often work in the world of virtual letters, with the final product often becoming digital vapor once it leaves our studio," said art director/owner Andy Cruz. "Letters & Ligatures lets us get our hands dirty again with some lacquer, rust, and thread."
A separate merchandise section features House Industries' renowned objects and clothing, affording show attendees the opportunity to take a piece of the Letters & Ligatures aesthetic home with them.
"Alphabets do a lot of heavy lifting in our advanced society, yet the quality of such visual nomenclature has seen a marked decline since the advent of digital type," said House partner Rich Roat. "Since written symbols play such an important role in our physical, mental and social well-being, we figure they might as well look good.",,
About House Industries
Known throughout the world as a prolific type, design and illustration studio, House Industries has made a considerable impact on the world of design. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. In their illustrious career, House artists have mastered a large cross-section of design disciplines. Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital alphabets to sophisticated type and lettering systems, House Industries' work transcends graphic conventions and reaches out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. Be it hot rods, classically relevant lettering or Swiss Modernism, House continues to provide typographic optimism in this age of the lowest aesthetic common denominator. |
